What is Olas Del Mar?

Olas del Mar is a project dedicated to showcasing the breathtaking beauty of El Salvador, its vibrant cities, rich culture, and remarkable transformation. It highlights the country’s journey from a turbulent past to a present defined by safety, economic growth, and stunning landscapes. Through captivating visuals and compelling narratives, Olas del Mar celebrates El Salvador's evolution, its thriving business, and the hidden gems that make it a must-visit destination.

Branding / Print / Advertising

The Process

Developing the brand for Olas del Mar involved many trials and iterations, but through the process, I created a logo inspired by the Torogoz. The Salvadoran National bird symbolizes freedom and unity. The Inner design of the bird features the country’s iconic volcanoes, tying back to its natural beauty and the resilience of El Salvador.

Primary logo

Primary Typeface

Secondary Typeface

Applications

  • post cards

    Postal cards

  • Posters

    Posters

  • Stamps

    Stamps

  • brochure

    brochure

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